Sarkozy Bakery

Sarkozy Bakery seeks to blend sophistication with warm eclecticism to connect with their existing clientele, while reaching a new, younger audience in their small city. Drawing from the company values of community, authenticity, and quality, I updated the brand to include a new color palette and secondary typeface. The update draws on existing assets to create a feeling of authenticity while creating a new youthful yet retro style that alludes to the bakery's nearly 50 years of history.  Shown here are social media graphics, merchandise, a print ad, and print signage.