Kellanova Global Leadership Summit
The Kellanova Global Leadership Summit is a meeting for the company's top 150 leaders. When I started in role, my involvement was limited to presentation clean-up and creating a few additional assets, like email headers and event invites. As I developed in role, I took on the creation of the event look and feel and presentation template. From that point on, I would set the visual direction of the meeting, after incorporating feedback from a small team. That direction would then be communicated to the external production team, who I would work with to ensure all assets were properly coordinated.
In 2024, with the launch of Kellanova, our brief was to keep it relatively simple, and highlight the new brand guidelines. To accomplish this, I created a set of simple templates that utilized 1-2 colors and featured product images. Additional templates were created by enlarging icons in our brand library. In doing so, the shapes of our food items became containers for content. The wavy of a Pringle becomes a slide divider, the well of an Eggo becomes a frame, the edge of MorningStar Farms burger becomes a text box. This visual id played out across digital and print assets throughout the event. Leading to our best-received GLS in my tenure.
In 2024, with the launch of Kellanova, our brief was to keep it relatively simple, and highlight the new brand guidelines. To accomplish this, I created a set of simple templates that utilized 1-2 colors and featured product images. Additional templates were created by enlarging icons in our brand library. In doing so, the shapes of our food items became containers for content. The wavy of a Pringle becomes a slide divider, the well of an Eggo becomes a frame, the edge of MorningStar Farms burger becomes a text box. This visual id played out across digital and print assets throughout the event. Leading to our best-received GLS in my tenure.